The curse of knowledge.

A phenomenon in psychology research that captures the idea that once you understand something well, it becomes difficult to imagine what it's like to not know it.

As founders, we get so familiar (and passionate) with our products and services that we forget how confusing it can be for someone new.

This often shows up in our marketing as:
- jargon-filled messages
- overly complex explanations
- confusing messaging

I continue to work on this as well.

Things that I've found helped me are:
- ask others - getting fresh outside perspectives is the quickest way to spot inconsistencies
- focus on benefits, not features
- keep it simple - where can I remove unnecessary details? What is understandable at first glance?