Beyond the Algorithm: How Human Connection Drives Content Marketing

Nearly 4.95 billion social media users, and what are most of us looking for?

Connection.

I come back to this picture of my daughter and dog often.

I don't know what either of them was thinking, but it looked to me that they were just enjoying a moment together.

No grand gestures or special occasions.

They're giving and receiving simply at the same time.

It's a reminder to me that impact comes in small but mighty interactions.

We scroll our feeds, looking for a feeling. To feel seen, heard, and understood.

As a business, how does this translate to our marketing?

I think most of us start our business with a passion to make an impact in the best way we know how.

We all have our reasons, stories, and moments.

Start there.

What do you do and why did you do it?

I would love to hear your stories.

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Curse of Knowledge and Writing for Customers

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Content Marketing: Why You Need to Make it a Priority for Your Business